Apple said to currently not have 4K plans for new Apple TV

So you thought the new 4K television you paid ridiculous amounts of
money for during Christmas was going to be supported by Apple soon
enough? Sorry bud, maybe a couple more years.


Apple scoopster John Paczkowski of Buzzfeed reports that when Apple’s next-generation Apple TV
is released to the market later this year, it will lack 4K video
capability, even as the television industry grasps onto the new
technology that provides a more detailed and immersive viewing
experience.


Apple is skipping the 4K video support reportedly because of the lack
of 4K capable content available for streaming. While Netflix and Amazon have supported 4K
for more than a year, there’s not much to watch – leaving 1080p still
the go-to. One source put it best to BuzzFeed: “4K is great, but it’s
still in its infancy.”


The report comes after it’s been reported the A8 system-on-chip found
inside the iPhone 6 and iPhone 6 Plus is capable of playing 4K content.
If Apple used a similar chip in the Apple TV, wouldn’t that be an easy
feature to include?


It’s worth examining that 4K content is expensive to stream. Apple is asking its content partners to handle all
of the content streaming for its new web television service. Just
spitballing here, but perhaps Apple is just waiting for mass 4K adoption
and could someday flip the switch on 4K content if a capable chip was
on board.


It’s been widely reported that Apple’s plans for the television are going from a “hobby”,
to a serious product in its lineup. Not only will it have a web
television service with multiple content partners, but an App Store and
slimmer design, if rumors point to be true.


Reports have pegged an unveiling of Apple’s new television plans at
the World Wide Developers Conference in June, with the new web
television service launching in September.


In its typical fashion, Apple declined to comment “on rumor and
speculation.” So just sit tight for a couple more months, will you?