Tuesday, January 3, 2012

RIM Offering All PlayBooks For $299

When the going gets weird, the weird turn pro. Or, in the case of Research In Motion, the pros turn a little weird.

Research In Motion is now selling its PlayBook tablet computer for $299. The 16GB model? $299. The 64GB model? $299. The 32GB model: same price.



Looks like someone is trying to get rid of some tablet computers. Not sure why anyone would buy the 16GB model over the models with more capacity, but the PlayBook’s new price does make things interesting.

Amazon’s Kindle Fire media tablet, for example, sells for $199 with 8GB of memory. Apple‘s $499 iPad starts at $499 for a model with 16GB of memory.

Long known for its BlackBerry smartphones, the Waterloo, Ontario-based company waded into the tablet market early last year. “Amateur hour is over,” the company’s ads boasted.

The weirdness, however, had just begun. The PlayBook, for example, originally shipped without a native email client. This from a company best known for its alacrity with email.

Meanwhile, the company’s stock continued to slip, the company announced it would postpone the sale of a new smartphone built around the PlayBook’s software until mid 2012 and RIM asserted it would stick with the PlayBook — even as HP bailed out on its own would-be iPad killer.

The PlayBook sale continues until February 4. Or until RIM runs out of stock.


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